Il Makiage

CHALLENGE: Craft a follow-up to Il Makiage's makeup launch campaign, which featured bold, unapologetic captions and eye catching copy.

SOLUTION: We combined the sassy, unapologetic tone of Il Makiage with a guilt-free approach to New Year's resolutions.

AD: Shannon Deuel

AD: Annie Bhardwaj

CW: Skylar Braswell

CW: Alekzia Hosein