CHALLENGE: Craft a follow-up to Il Makiage's makeup launch campaign, which featured bold, unapologetic captions and eye catching copy.
SOLUTION: We combined the sassy, unapologetic tone of Il Makiage with a guilt-free approach to New Year's resolutions.
AD: Shannon Deuel
AD: Annie Bhardwaj
CW: Skylar Braswell
CW: Alekzia Hosein