INSIGHT: Let's be honest. You love your family but you don't really like them. Going home for the holidays isn't always warm and fuzzy, so why should our candle scents be?
IDEA: We created a brand identity for a candle line that celebrates all the things you won't be missing this holiday season.
2020 ADDYs Miami Regional Competition - Gold
AD: Shannon Deuel
CW: Skylar Braswell