Dame

CHALLENGE: Further establish Dame's hold as an innovator in sex education.

INSIGHT: Everyone wants a great sex life, but many are scared to work for it. Although the journey is well worth taking, discovering yourself takes time and patience and many women don't know where to start. 91% of men get where they're going while 60% of women.... Don't.

SOLUTION: Craft an integrated campaign that illustrate the reality that there are truly no dumb questions when it comes to pleasure.