Durex

CHALLENGE: Encourage young people to carry condoms with them wherever they go.

SOLUTION: Turn condoms into currency with the Unwrap Pool Party, a curated event 

where every participant is only interested in protected sex. Instead of paying "cover" to get into the party, participants pay by showing their Durex condoms.

AD: Shannon Deuel

AD: Brandon Hurst

© 2020 by Shannon Deuel.